During the quarterly Electronic Arts financial conference call, the publisher announced that the company predicts to sell between nine and ten million units of Star Wars: Battlefront during the current fiscal year (meaning before March 31st, 2016).
This prediction is based on historical data of nine million units sold for Star Wars: Battlefront and data on the Battlefield franchise, which typically sells around 15 million units.
The publisher hopes to manage to leverage the hype for the return of Star Wars to the theaters this fall, and we hear that Disney and LucasFilm are “very excited” for the game as well.
CEO Andrew Wilson also mentioned that the reaction to the reveal of the Star Wars: Battlefront trailer has been “Powerful.” The video has been watched more than 29 million times to date over the various social platforms.
He then explained that, while building games is hard and doing it on time is even harder, the publisher feels “very, very good about the trajectory and velocity of the development team.” DICE is building the game on platforms that have been on the market for a while, on a core engine that has been used for a number of games, and they have a “very clear focus and understanding on the type of game they’re making.”
Electronic Arts also doesn’t expect unforeseen problems with connectivity at launch, as they learned a lot from Battlefield 4, and they launched several big titles afterwards with no issue, while development teams also did their homework with infrastructure and QA.
According to Wilson, the game is “fully playable,” and Electronic arts feels good about its ability to ship the game on time this year. He finally promised that more will be shown at E3 in June.