Steam Changes Discount Rules, No More Discounts Below 10%
And no more discounts above 90%!
Recently, Steam has updated its rules for discounts, and while they are not so restrictive, one new rule might sound a little bit interesting!
Steam has been the biggest digital market for video games for years now, and there is no doubt that the platform’s user-friendly eco-system for gamers makes it a suitable and pretty accessible launcher for gaming on PC.
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When it comes to the developer’s side, however, Steam might not be as generous as Epic Games Store, though it’s always known for its big sales on different occasions of the year that helps player grab many games for a reasonable price.
That being said, Steam has set a number of new rules for discounting games on its platform, that might restrict publisher’s/developer’s freedom on pricing its products.
You Will Not Going to See Discounts Below 10% and Above 90% Anymore!
The new rules will prevent publishers to discount their games by less than 10% or more than 90%. Usually, we don’t see discounts below 10% more often on Steam, but it’s not the same for discounts above 90%.
Below, you can read through the new rules:
- You can run a launch discount, but once your launch discount ends, you cannot run any other discounts for 28 days.
- It is not possible to discount your product for 28 days following a price increase in any currency.
- Discounts cannot be run within 28 days of your prior discount, with the exception of Steam-wide seasonal events.
- Discounts for seasonal sale events cannot be run within 28 days of releasing your title, within 28 days from when your launch discount ends, or within 28 days of a price increase in any currency.
- You may not change your price while a promotion is live now or scheduled for the future.
- It is not possible to discount a product by more than 90% or less than 10%.
- Custom discounts cannot last longer than two weeks, or run for shorter than 1 day.
This will probably avoid big publishers to discount their titles only a few weeks after launch by less than 10%. But more than that, this will probably affect the small indie developers!
It’s worth noting that the new rules will be applied from March 28, 2022, before the next major Steam sale.