Steam Doesn’t Have Ads Because Valve Tends to “Focus on Long-Term Relationships” with Their Customers
Valve revealed that it has no plans on adding advertisements to their PC digital distribution platform, Steam.
Valve’s Erik Johnson talked about it in a recent interview, and he expressed his opinion on the matter. When asked about adding Doritos’ ads for example, he said that it doesn’t get user value, and he doesn’t think that even tempts people to actually go buy it.
“We don’t see a case for that ever getting user value, so we wouldn’t do it. I don’t think that those ever work, either. To take it a step further, I don’t think anybody buys Doritos as a result of that.”
“We tend to focus on long-term relationships. It would be a bad business decision, let alone just dumb.”
I like how Steam looks now, and let’s hope it stays this way, with no advertisement spaces.