Valve’s upcoming Discovery Update 2.0 will ban concept art and pre-rendered stills from displaying on a game’s Steam store page.
In an attempt to stop misleading gamers, Valve wants to make sure that all images appearing on the store pages “are actually screenshots of your game,” the company stated in a copy of its update notes sent to Eurogamer.
“We haven’t been super crisp on guidelines for screenshots in the past, so we’d like to take this opportunity to clarify some rules in this space. When the ‘screenshot’ section of a store page is used for images other than screenshots that depict the game, it can make it harder for customers to understand what the product is that they are looking at.
“Additionally, we’re going to start showing game screenshots in more places as described above, and these images need to be able to represent the game.
“We ask that any images you upload to the ‘screenshot’ section of your store page should be screenshots that show your game. This means avoiding using concept art, pre-rendered cinematic stills, or images that contain awards, marketing copy, or written product descriptions. Please show customers what your game is actually like to play.”
Valve admitted to not always following this practice, either, but promised to make the necessary changes.
“Dota 2 is an example of where we were doing it wrong ourselves. We’re now in the process of updating Dota 2 to use screenshots of the game rather than artwork.”
Discovery Update 2.0 is “a couple weeks away from going live.”