Super Mario Bros. It's-a Me, Mario Action Figure is Wahoo-ing to a Store Near You

Just ahead of the holidays, Nintendo announced on their official Twitter a new Super Mario Bros. action figure for the kiddies.

September 26, 2020

Nintendo has yet again found a way to capitalize on the insane popularity and marketability of their flagship character Mario. The official Nintendo of America Twitter account posted a status update promoting their brand new merchandise: the Super Mario Bros. It’s-a Me, Mario Action Figure:

The official website the action figure makes over 30 Mario phrases and game sounds. There are 15 points of articulation, with five of those poses activating game songs.

According to the official site’s description: “Bring Super Mario to life with the ultimate figure, It’s-a-me, Mario! Kids of all ages will have endless fun with the 12-inch tall Mario, packed with over 30 phrases and sound effects from the games. Includes the voice of Mario with iconic phrases like ‘woo-hoo,’ ‘it’s-a-me’ and many others! Trigger points on Mario’s hands, feet, and hat activate the sound effects and phrases. Pose Mario in five different ways to unlock game music — there are five songs to reveal. Lifting Mario quickly even activates his jumping sound. This authentically detailed and poseable figure has 15 points of articulation. It’s the perfect addition for every Super Mario fan.” You can order the action figure here for $49.99 at Amazon, Gamestop, Target, and Walmart.

The most recent Mario title to release is 3D All-Stars was announced by Nintendo earlier this month as part of the company’s celebrations for Mario’s 35th anniversary, which also included a mixed-reality Mario Kart title, a new Mario battle royale-esque game, and the Switch release of Super Mario 3D World in February. The company also announced a variety of Mario-themed events taking place in recent Switch and mobile titles such as Mario Kart Tour and Super Mario Maker 2.

The 3D All-Stars collection was rumored for some time until Nintendo’s confirmation, and it was also revealed that 3D All-Stars is a limited time release until March 31st, 2021 for both the physical and digital versions of the game. And according to the UK sales so far, it’s debuted as the third biggest game launch of 2020 in the UK, with The Last of Us Part II and Animal Crossing: New Horizons as the only two titles for the year ranked above it.

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Super Mario 3D All-Stars is available now on Nintendo Switch for a limited time. Check out why we think this release will be the start of something bigger for Mario fans. You can also check out our definitive rankings of all the 3D Mario titles, which is pretty solid if I do say so myself.

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Allisa James

Senior Weekend Staff Writer for DualShockers. Loves JRPGs, artbooks, and anime.

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