Super Nintendo World will "Focus on Physical, Interactive Experiences"

Opening this summer, Super Nintendo World will offer interactive experiences when it opens at Universal Studios Japan this summer.

By David Gill

January 14, 2020

Since Nintendo released the Switch in 2017, they’ve continued to release amazing games and have one of the most popular consoles out there. In a report from, the Super Nintendo World at Universal Studios Japan will have a focus on interactive experiences.

“Think of Super Nintendo World as a life-size, living video game where you could become one of the characters,” says Theirry Coup, Universal Creative’s CCO. “You’re not just playing the game; you’re living the game, you’re living the adventure. Nintendo’s most iconic locations and experiences will be brought to life, including Mushroom Kingdom, Peach’s Castle, an incredible Mario Kart ride, Bowser’s Castle – and more.”

In addition to several rides, shops, and restaurants, Super Nintendo World will feature interactive experiences themed around Nintendo properties, mostly Mario. Attendees will also receive a wristband and if it’s synced with an app, they’ll be able to collect character stamps and coins as they go through the park.

On top of collecting coins and character stamps, the wristband and app can be used to complete challenges that have attendees working together to participate in boss battles.

Super Nintendo World was announced in 2017 and is the next big expansion to the Universal Studios parks. More recently, Nintendo and Universal released a music video for “We are Born to Play,” which features Galantis and Charlie XCX. The video gives attendees an idea of what the park will be like when the park expansion opens up.

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Super Nintendo World opens this summer in Universal Studios Japan, just in time for the Tokyo 2020 Olympics. The park expansion will come to Universal’s parks in Orlando, Los Angeles, and Singapore at a later date. While we wait to collect coins and explore the park, you can check out “We are Born to Play” below. As more news comes out about the parks, we’ll let you know.

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