Tag Heuer Super Mario Watch - Features, Price, Date, Time, How To Buy/Register

Only 2000 pieces of this limited edition watch will go on sale!

Popular luxury watch brand Tag Heuer has teamed up with Nintendo to release a limited edition Super Mario watch.

One would assume that it’s a classic Swiss-made mechanical watch. However, it is a smartwatch that comes with a version of Tag’s Connected Wear OS.

If you are a Super Mario fan who’d love to grab this limited edition time, then here are all the details you should know beforehand including its features, price, sale date, and how to register to buy the watch.

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TAG Heuer | TAG Heuer Connected x Super Mario Limited Edition

TAG Heuer | TAG Heuer Connected x Super Mario Limited Edition

Features of Tag Heuer x Super Mario watch


The upcoming Super Mario watch is a special edition of the Tag Heuer Connected digital watch collection that runs on Android’s Wear OS.

One of the features of the smartwatch which stands out is the activity tracker. It comes with special animations that change when you meet certain activity milestones.

For instance, when a user covers 25% of their activity goal in a day it will trigger an animation of Mario collecting a Super Mushroom. A 50% milestone shows him coming out of a pipe; on 75% Mario collects a Star and with 100% it shows Mario jumping onto the flagpole and waving.

It also comes with 4 different watch faces with Mario designs. These watch faces will initially be exclusive to the Mario watch but later on, they will be available for owners of other Tag Heuer Connected watches to download.

Besides this, you will be able to access all Google Suite widgets such as Calendar, Emails, etc., on the Super Mario watch.


As far as the hardware is concerned there are slight cosmetic tweaks to the 45mm case. The bezel of the watch has red highlights and little Super Mushroom, Pipe, and Star icons.

There is also the classic Mario logo with M engraved on the crown. The watch will come with two straps: one with perforated red rubber and another one with red rubber and black leather.

What’s The Price Of Super Mario watch?

The limited-edition Tag Heuer Super Mario watch comes at a hefty price of $2,150. Since Tag Heuer is only making 2,000 models of this watch, it is going to be a rare item for the years to come.

Sale Date And Time

Tag Heuer will sell the Super Mario watch through some of its own boutique stores and its website in certain regions from July 15, 2021. It will be made available at the following time in different regions:

  • Japan – 10 AM – Local Time
  • Europe – 10 AM – Geneva Time
  • USA – 10 AM – Washington Time

It is to be noted the watch will be available 2 hours before for the priority subscribers. (Source)

How To Register And Buy The Watch?

You can either buy the watch from offline stores or purchase it online.

But given that the Super Mario watch has a low production quantity and the fact it will only be available in a few offline stores in select regions, your best bet is to try and buy the watch online by registering beforehand. This way you will be notified when the item is available.

To register for the watch, head over to Tag Heuer’s website. Click on the register button on the screen. Fill out the form with your details and don’t forget to enter your email or mobile number to get notified by email or call.

And that’s it, you will be contacted whenever the sale goes live.

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Manisha Priyadarshini

Manisha: A technology enthusiast who enjoys gaming and writing about it. Also Manisha: A couch potato who loves to binge on anime, memes and food.

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