"Clearly we set some wrong expectations," admitted Greenberg in regards to the recent Xbox Series X gameplay reveal event.
Xbox Games Marketing General Manager Aaron Greenberg talks about the renewed commitment to first-party games, focus on customers, and more.
Playground Games is working on a new game that is also a rather intriguing secret. While some believe it's a new Fable, DualShockers asked Aaron Greenberg about it.
Aaron Greenberg talks about the most valuable lesson he learned during the Xbox One generation, which he will carry into the next one. It's all about the fans.
Xbox executive Aaron Greenberg know full well the importance of Japanese games for the fans, and pledges to continue to grow Japanese content.
Xbox Exec Talks Investment, Single Player, and More: “Gaming Is Playing a Bigger Role in the Company”
Xbox Games Marketing General Manager Aaron Greenberg talks about the efforts made by Microsoft to diversify the content created by its first party studios.
Undead Labs' State of Decay 2 is reportedly breaking series records, including a high player count, zombies killed, and much more.
Aaron Greenberg shared that NPD data indicates that the Nintendo Switch is the best selling console of December in the U.S., followed by Xbox One and PS4.
Microsoft's Aaron Greenberg provides some interesting insight on Phil Spencer joining the corporation's senior leadership team.
Aaron Greenberg explains how the cross-platform gameplay partnership with Nintendo came to be and is optimistic that it'll happen with Sony at some point.
If you want an Xbox One X without a pre-order, getting one for the Holidays might be challenging, according to Aaron Greenberg.
If you want an Xbox One X at launch, you better pre-order, according to Aaron Greenberg, who gives more insight on what's coming.
The Big Xbox Interview — Aaron Greenberg Talks Xbox One X, First Party, Japanese Games and Much More
Xbox Games Marketing General Manager Aaron Greenberg chats with DualShockers about the upcoming Xbox One X, cross-play, Age of Empire, and a lot more.
Xbox Wants Diversity in its Games Lineup; it’s Good for Gears of War and Halo Developers to Be Quiet
Microsoft's Aaron Greenberg talks about the importance of having a diverse lineup of games, and how it's nice for 343 Industries and The Coalition to be a bit quiet.
Microsoft is confident that the community will produce plenty of comparisons between Xbox One X and other platforms, convincing gamers of its potential.
Microsoft has not given up in inviting PlayStation Players to the Minecraft's cross-network play party.
Microsoft's Aaron Greenberg explains that gamers on Xbox One can expect more and more Japanese games coming in the future.
Microsoft is working hard to meet demand for the Xbox One X during the Holidays, after the "overwhelming" initial response from the fans.
Almost exactly a month ago, we reported about a fund rising initiative spearhead by Xbox games marketing boss Aaron Greenberg on the charity crowdfunding platform Gamers Outreach, aiming to bring ten "Go Kart" mobile Xbox One units
Looks like the momentum of the Xbox One in English speaking countries is still going strong. Data from NPD reveals that the console's sales have beaten those of PS4 in North America for the month of October,