Microsoft is really going all-out to promote the company's flagship franchise, with the latest installment being Halo 4. The support 343 Industries is receiving for its first entry in a new trilogy of Halo games will be
Remember how BioWare attached ten copies of Mass Effect 3 to weather balloons and launched them into the sky as part of a promotion earlier this week? Well, the first of those payloads has been spotted and
Gaming superstar Nathan Drake alongside Sony and Naughty Dog, have teamed up with Subway for a new ad campaign featuring the formidable explorer apparently trying to save his sub and his soda from dangerous situations. Marketing
Did EA Capitalize On the Diablo III Delay by Announcing the Release Date of Star Wars: The Old Republic?
Today I was minding my business writing my re-review of Champions Online, as Saturday is normally a very slow news day, when I saw Twitter going completely crazy, with people spamming all over the place that the
In a mutually beneficial business move, CBS games review website GameeSpot has partnered with game streaming service OnLive to bring streaming game demos to consumers who are looking to make smart purchases. The terms of the deal
Every time a developer or publisher announces that it sold a certain number of copies of a game, it's very likely that there will be a bored journalist somewhere (especially during a week end) that will think
You know that a company is confident in its product when it pours five hundred million dollars into marketing. It goes without saying that expectations for profit are high. In Microsoft's case, those expectations may be ridiculously
If I said to you “Full body, motion controlled gaming, sounds a lot like Kinetic” then what would you think of? Well since Microsoft’s pompous E3 event where they rammed their latest gimmick down our throats I’m
We've all received a game for review before that comes with an embargo. For those who don't know what this means, it is actually quite simple. The publisher/developer dictate a specific date which you, the reviewer, is
With so much talk about systems, peripherals, exclusivity contracts, and otherwise one-sided or distracting issues that have some gamers wondering "What about the games?" it was only right that Kevin Butler set a strong example for
DualShockers Guest Host HHG’s Backlash Episode 2: Is Kung Fu Live and Socom 4 Stealing Microsoft’s Natal Thunder?
Fans of the HipHopGamerShow know that the latest video series titled Backlash from HipHopGamer features an intelligent debate and discussion concerning the latest HipHopGamer Vidicle. DualShockers' own Al Zamora guest stars on the latest episode in Backlash