Take-Two Denies Competition Between Red Dead Redemption 2’s Online and Grand Theft Auto Online
Take-Two appears to be confident that Red Dead Redemption 2's online component and Grand Theft Auto Online won't compete against each other for customers' attention.
During Take-Two’s quarterly financial conference call, Chief Executive Officer Strauss Zelnick was asked to comment on the possibility of Red Dead Redemption 2’s teased online feature and and Grand Theft Auto Online.
“Entertainment is an unusual animal, in that entertainment properties don’t really compete with other entertainment properties. You never “need” entertainment. Entertainment is just something that you want to have, but you don’t need to have. If nothing on the market appeals to you at a given time, there is no reason to get it, and if multiple things appeal to you, consumers will consume all of those things.
So I don’t think there is any competitive dynamic with any of our upcoming releases, apart from the fact that our success is driven by quality. So I think the success of Red Dead [Redemption 2], which is highly anticipated, will be driven by its quality, and I think that the ongoing success of Grand Theft Auto Online is driven by its extraordinary quality.”
Later in the call, Zelnick declined to comment on the nature of Red Dead Redemption 2’s online feature, mentioning that Rockstar will announce more details in due time. The only thing he shared is that the company is “really excited about what is to come.”
He was also asked what kind of marketing support the game will get, and he responded that Take-Two supports all of its releases “very significantly.” With social media and digital media being a big part of the publisher’s marketing, Zelnick concluded that we should expect “very significant marketing support” for all of the company’s upcoming titles.