Take-Two Not Talking About Red Dead Redemption 2 Monetization Schemes: “Delight the Consumer First”
During Take-Two Interactive’s financial conference call related to the quarter ended on September 30th, CEO Strauss Zelnick was asked to comment on plans to monetize Red Dead Redemption 2 and its online component. According to Zelnick, priority is more on satisfying the fans, and then profits will come on their own.
“In terms of Red Dead 2, Rockstar has announced that there will be an online component, and we’re excited about that. We haven’t talked about monetization schemes, nor we expect to. You know, the approach of our company on both of our labels is to delight the consumer first and the revenue and profits will take care of themselves. It has proven to be a very good strategy and one I expect will repeat. “
Earlier in the call, Zelnick expressed excitement for the game, and for the response to the announcement trailer.
“We’re incredibly excited about Red Dead Redemption 2, as well as the tremendous response to Rockstar Games’ breathtaking announcement trailer.”