If you're a follower of The 3rd Birthday's official Twitter feed, you may have been the recipient of the snazzy, and very red, box art you see above. What isn't so apparent here is that the art has somewhat of a foil effect, which makes it all shiny. This is, however, only for the game's initial retail run. Subsequent boxes will have a different face to them.
I'm actually quite looking forward to this title, which is almost certainly going to see a North American release, although there are no details on that eventuality. The 3rd Birthday drops on December 22nd in Japan.