The Division Saw 91% Returning Players in Past Month, 20% Season Pass Attach Rate
During Ubisoft’s financial conference call related to the fiscal year ended on March 31st, 2016, CFO Alain Martinez mentioned a couple of interesting data points on Tom Clancy’s The Division.
First of all, he announced that the game saw 91% of returning players during the past four weeks. Secondly, we also heard that it had a 20% season pass attach rate, meaning that one in every five gamers that purchased the game, also got its season pass.
With more expansions coming, it’ll be interesting to see what kind of tail The Division will have, especially considering its 9.5 million registered users announced earlier today.