The Division Saw 91% Returning Players in Past Month, 20% Season Pass Attach Rate

During Ubisoft’s financial conference call related to the fiscal year ended on March 31st, 2016, CFO Alain Martinez mentioned a couple of interesting data points on Tom Clancy’s The Division.

First of all, he announced that the game saw 91% of returning players during the past four weeks. Secondly, we also heard that it had a 20% season pass attach rate, meaning that one in every five gamers that purchased the game, also got its season pass.

With more expansions coming, it’ll be interesting to see what kind of tail The Division will have, especially considering its 9.5 million registered users announced earlier today.

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Giuseppe Nelva

Hailing from sunny (not as much as people think) Italy and long standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality) and MMORPGs are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans of the flight simulator genre on Earth.

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