The Game Awards 2014 Draws in Nearly Two Million Viewers for Inaugural Ceremony, 75% Viewer Increase Over Spike VGX
With last week’s celebrations of the 20th Anniversary of PlayStation, Geoff Keighley and company celebrated the best of gaming in 2014 with the first annual The Game Awards ceremony, and following its livestream through Twitch and other outlets, the first ceremony was a resounding success.
In figures released by Keighley, the first ceremony for The Game Awards this year drew in nearly two million viewers during the course of the ceremony on Friday, December 5th, with the average viewtime being 28 minutes per user.By comparison, last year’s final broadcast of the Spike TV Video Game Awards drew in a viewership of 1.1 million, with The Game Awards nearly doubling that.
In addition, social media figures from the broadcast reveal that overall, 96% of social posts were favorable toward the ceremony and the awards, according to social media analytics company Sysomos. Data from social media marketing company Spredfast also showed that “#TheGameAwards” was the number one trending hashtag in the world during the event’s broadcast, with overall impressions from the show reaching over 341 million.