The Game Awards 2016 Reaches Record Audience of 3.8M Viewers, 65% Increase from 2015
Last week, gamers from around the world gathered both in-person and online to watch the annual Game Awards and to see exciting game reveals, announcements, and the best games of the year honored, with viewership up by staggering amounts.
The Game Awards has revealed that overall viewership for the 2016 ceremony was up to 3.8 million total viewers, and seeing a 65% increase in viewership from last year’s ceremony (2.3 million), and an even higher increase from the 1.9 million viewers that watched the inaugural ceremony in 2014.
A big contributor to the increase in viewership for the 2016 ceremony came from The Game Awards’ partnership with Tencent to bring the show to Chinese viewers, with viewers from that region accounting for an audience of nearly one million viewers alone.
In addition to the big viewership bumps, The Game Awards also ranked as the #1 trending topic on Twitter during its broadcast on Thursday, December 1st, and generated 50% higher uses of the hashtag “#thegameawards” compared to last year, with a total of over 5.2 million tweets created during the event. Snapchat also proved popular for the show, with The Game Awards’ live Snapchat Story reaching over 5 million unduplicated unique users across the globe.
The Game Awards 2016 aired on December 1st, 2016 – you can check out the full archive of the show below in 4K: