The Witcher’s Doug Cockle Narrates Video for Safe in Our World’s Global Mental Health Campaign

Safe In Our World announces the #LevelUpMentalHealth global campaign with support from major game companies across the videogames industry beginning mental health week 2020.

Officially unveiled in 2019 on World Mental Health Day, Safe In Our World is an accredited charity supported by industry luminaries, veterans, and ambassadors across the world, and its mission is to create an online destination where people can seek help, gain access to resources and information, and discover stories from real people within and surrounding the games industry. Today, Safe in our World is proud to announce announced the #LevelUpMentalHealth global campaign with support from major game companies across the video games industry beginning mental health awareness week 2020.

The campaign is the latest initiative as Safe In Our World continues to roll out dedicated efforts to rally the industry to support those affected by mental health ailments that include depression and anxiety. The #LevelUpMentalHealth campaign seeks to challenge the videogames industry to unite and commit to positive change, starting with workplaces, ensuring working environments are always safe and supportive of the mental health of its talent. Many of you will know who Doug Cockle is, the lone wolf himself who voices the character Geralt in The Witcher series, and this time he lends his iconic voice in helping to promote Safe in our Worlds campaign.

In the video, Doug – who is also an active Patron for the site –  discusses how Safe in our World helps to provide support, raise awareness, and change attitudes towards mental health within the games industry. He also highlights how widespread depression and/or anxiety is within the games community and why Safe in our Worlds is now calling globally onto the video games industry to #LevelUpMentalHealth and to make fundamental changes to the workplace culture to offer safety, support and understanding to all employees who find themselves going through hard times. To make this important champaign a reality, Safe in our Worlds strive to roll out 3 simple steps:

  • Commit to taking the first steps in rolling out a mental health policy in the next 12months
  • Join Safe in our World as a partner and commit to supporting mental health within the videogames industry
  • Help spread the message to creators and players by sharing messaging and signposting inside the workplace and externally to players via media channels.

As part of the initiative, Safe in our World has co-created an employer’s mental health toolkit, giving guidance and empowering developers, publishers, and service providers to place positive mental health at the forefront of their plans. Gaming companies and notables from around the world have continued to join Safe In OurWorld in its mission, and today the charity announced the latest partners, consisting of leading game publishers, developers, and service providers committed to the cause.

Embracer Group, a parent company within the gaming industry, with over 160 owned franchises and 31 internal game studios across 40 countries joins Safe In Our World as a partner. This commitment will give Embracer Group the possibility to provide its subsidiaries with toolkits and other supporting materials from Safe in our world. “Supporting Mental health awareness is important for us. We are a growing group and with size comes responsibility. Our people are our greatest asset. Committing to Safe in our world gives us the possibility to provide our subsidiaries with tools on how to engage in this issue. From us, it´s a commitment to raise awareness of mental health in our group, and this allows us to level up together”, Said Karin Edner Corporate governance and sustainability coordinator of Embracer Group.

Games media business Network N, which publishes sites like PCGamesN, TheLoadout, and PocketTactics, and runs a portfolio of over 120 games sites and a games marketing agency also joins as a founding partner. “Ensuring the mental wellbeing of all of our employees is paramount to Network N, and we’re happy to join the Level Up Mental Health campaign as a founding partner. As we take steps as a company, we are delighted to be involved with Safe in our World, and in this campaign to help drive the industry forward,” commented Tim Edwards, Chief Operating Officer, Network N.

In addition, Safe In Our World is delighted to welcome 505 Games, Auroch Digital,  Caged Element, Camel 101, Curve Digital, Explosive Alan, Fantical, Genba Digital, Heaven Media, Honest PR, Koeken Interactive, LKA, Mediatonic, NeoHype, NextGen Skills Academy, One PR Studio, OPM Jobs, Outright Games, Polystream, PressEngine, Rethink Mental Health, Renaissance PR, Ripstone games, Sheridans, Sold Out, Take This, UberStrategist, UKIE, and Wired Productions.

For anyone interested in the champaign including developers, publishers, or service providers from anywhere around the world, you can head over here to find out more information. You can also follow Safe in Our World and find out more about the work they are doing on Twitter or Facebook.

Disclaimer: I’m an ambassador at Safe in Our Worlds

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Rachael Fiddis

Rachael, who is Deputy Editor, has been gaming for many years. Some of her favourite video games include The Witcher 3 and The Last of Us but also loves a good indie title. Gaming Culture is where her heart lies and spends many hours sieving through gaming fan art and cosplay displays. Other than gaming, Rachael is a book nerd and music lover.

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