Microsoft is trying its hardest to push Windows 10 to the market, aiming to have Windows 10 running in one billion devices in two years. We already know that the Xbox One runs its own version of Windows, and apparently the software giant from Redmond considers the console a fully integrated part of that objective, as mentioned by Chief Marketing Officer Chris Capossela during a talk at Citi Global Technology Conference.
“Success for us, we’ve said with Windows 10, in two years we want to have a billion Windows 10 active devices, connected to Windows 10, using Windows 10 on a regular basis. That gives you a little bit of a sense that for us, of course we care about revenue, profit, share, but we also care about usage. Fundamentally, we have to be more focused on how many people are using our stuff everyday, and how happy they are using our stuff. And if we get a lot of very happy people, then the revenue, the profit, the share, we think that will follow, we think lots of good things will happen.
So a core power metric for us is Windows 10 devices. That’s not a PC statement. That will be phones, that will be tablets, that will be laptops, that will be desktops, that will be big surface hubs, that will be Xboxes. Xboxes today run Windows, and so every time we sell an Xbox we’re actually creating a Windows active device that hopefully people love it, it’s their gaming device, in their living room. It is not a separate animal. It is literately a Windows device.”
Considering the lofty installed base goals for Windows 10, Microsoft definitely seems to have grasped the importance of gaming in people’s life, and that definitely one of the reason why they’re pushing the Xbox One so much in the past few months.
When they sell us an Xbox One, they don’t just put their own gaming console in our living rooms, but they also seed a new Windows 10 device, contributing to spreading their operating system.