This is How Square Enix Advertises Final Fantasy XIV: A Realm Reborn In Tokyo's Busiest Place
When the original Final Fantasy XIV was launched, some wondered why Square Enix didn’t do much in terms of advertisement. We’ll never know the answer to that question, but most probably we all can guess what it is.
With A Realm Reborn launching tomorrow (actually it’s already “today” in Japan) things are quite different, and Square Enix is going all out with the propaganda. Last month I reported on how they decorated a few department stores, but that was nothing in comparison to this.
Shibuya is one of the busiest places in Tokyo, if not the busiest it the whole Japanese archipelago, and that’s especially true about its famous train station, that welcomes hundreds of thousands of commuters every day.
If you happened to be in Japan today and walked between the station’s east exit and the nearby Shibuya Hikarie commercial tower, you’d find them quite different from their usual looks and extensively decorated with unmistakable Eorzean flavor.
Not only, Square Enix deployed a giant monitor wall called “Eorzea Mirror”, that invites passers by to walk in front of it and execute a series of gestures that will be (supposedly, as it seems to work pretty much as well as Steel Battalion with the original Kinect) mirrored by the game’s characters on the screen.
Below you can see a series of youtube videos showing the Eorzea Mirror in action and a few pictures of the whole setup, courtesy of 4Gamer, UnsolubleSugar and Roaming Sheeps. I’m not exactly sure if to laugh or facepalm at the dude in the first video, making ruthless fun of the old lady trying quite hard at the Mirror thing…scratch that. I Think I’ll facepalm.
That said, this is how you advertise a numbered Final Fantasy title.