THQ Lives Again as Nordic Games Rebrands Itself as THQ Nordic
The Vienna-based publisher Nordic Games – THQ trademark back in 2014, a year after it bought former THQ franchises like Darksiders, Red Faction, Full Spectrum Warrior, Destroy All Humans – is changing its name. The company is rebranding itself to THQ Nordic.
A representative for THQ Nordic explained why they made this decision:
“Whilst we take great pride in our Swedish roots and accomplished a great deal under the Nordic Games masthead, we decided it was time to incorporate the THQ name. Those key brands will continue to shape our business in a meaningful way going forward, and THQ Nordic represents a core approach of doing much more than “owning” a highly competitive portfolio of IPs.
“We cherish them, and align them with the very best development resources to expand upon them with the level of experience that communities and established fan bases expect and deserve. Side note – another upside to this whole rebrand thing is we don’t get asked about the Nordic Game parties at Gamescom anymore – it was the other guys who threw them.”
THQ Nordic is currently working on 23 different game projects, 13 of which have yet to be announced. However, they did say that the “majority of these projects are based on former THQ owned IPs and franchises.”