At times, marketing and competition get out of hand, and publishers and developers find themselves expressing rather conflicting views. Today Call of Duty: Infinite Warfare was released, and the official Titanfall Twitter account started sniping, by directly quoting a review that called the competing FPS “slow and plodding,” after the same outlet previously praised Titanfall 2.
One is “mostly slow & plodding” while the other’s “frantic precision is electrifying”– you decide: https://t.co/QkynZOXgpn #MakeTheRightCall pic.twitter.com/aAHWbrZQ2y
— Titanfall (@Titanfallgame) November 4, 2016
Through the day, the Titanfall Twitter account kept quoting reviews that included references to the competition, even if less direct.
Live look at reviews: https://t.co/E6qezY2MXp #Titanfall2 pic.twitter.com/vvWixSYVBN
— Titanfall (@Titanfallgame) November 4, 2016
and higher rated.https://t.co/bGARFH5fQb #Titanfall2 pic.twitter.com/PUdAbHvT16
— Titanfall (@Titanfallgame) November 4, 2016
*Googles the word “staid”
*nods head #Titanfall2 https://t.co/MRf0akgHF9 pic.twitter.com/UyQgQklUqn— Titanfall (@Titanfallgame) November 4, 2016
On the other hand, the message that appeared on the official account of Respawn Entertainment had a completely opposite nature.
Congrats to our good friends @InfinityWard on a great launch! We’re looking forward to playing with you this weekend.
— Respawn (@Respawn) November 4, 2016
If you’re wondering about the contrast between the two messages, it’s actually easily explained: the Titanfall Twitter account isn’t run by Respawn, but it’s indeed handled by Electronic Arts, as clarified by Producer Drew McCoy
For those asking, EA runs the Titanfall twitter account. https://t.co/8tl8hU9FTb
— Drew McCoy (@DKo5) November 4, 2016
Respawn’s own account distanced itself from the shots fired by the EA-controlled account, mentioning that the folks at Titanfall 2‘s studio have nothing but respect and love for fellow developers.
For the record: @respawn is the official voice of Respawn studio. We have nothing but respect & love for our fellow devs.
— Respawn (@Respawn) November 4, 2016
It’s always nice when developers show respect for those in the same line of work, who happen to create competing project. Maybe our not-so-friendly neighborhood PR should take a page from their book, once in a while.
In the meanwhile, you can read our own review of Titanfall 2. The game definitely does not need to take cheap shot at the competition to showcase its undeniable quality. Our review for Call of Duty: Infinite Warfare will be coming soon.
