At times, marketing and competition get out of hand, and publishers and developers find themselves expressing rather conflicting views. Today Call of Duty: Infinite Warfare was released, and the official Titanfall Twitter account started sniping, by directly quoting a review that called the competing FPS "slow and plodding," after the same outlet previously praised Titanfall 2.

Through the day, the Titanfall Twitter account kept quoting reviews that included references to the competition, even if less direct.

On the other hand, the message that appeared on the official account of Respawn Entertainment had a completely opposite nature.

If you're wondering about the contrast between the two messages, it's actually easily explained: the Titanfall Twitter account isn't run by Respawn, but it's indeed handled by Electronic Arts, as clarified by Producer Drew McCoy

Respawn's own account distanced itself from the shots fired by the EA-controlled account, mentioning that the folks at Titanfall 2's studio have nothing but respect and love for fellow developers.

It's always nice when developers show respect for those in the same line of work, who happen to create competing project. Maybe our not-so-friendly neighborhood PR should take a page from their book, once in a while.

In the meanwhile, you can read our own review of Titanfall 2. The game definitely does not need to take cheap shot at the competition to showcase its undeniable quality. Our review for Call of Duty: Infinite Warfare will be coming soon.