Titanfall 2 Will Be “Fast and Fluid” EA Thinks it’ll Help Grow its 25% Market Share with Battlefield 1

Titanfall 2 Will Be “Fast and Fluid” EA Thinks it’ll Help Grow its 25% Market Share with Battlefield 1

During Electronic Arts’ Investor Day, executives from the company talked about Respawn Entertainment’s upcoming Titanfall 2, that will be released this fall for Xbox One, PS4 and PC.

CEO Andrew Wilson talked briefly about the game, defining it “fast and fluid,” and explaining how he expect it to help grow market share in the shooter genre alongside with Battlefield 1.

“We also have Titanfall 2. Titanfall 1 was a spectacular launch property for us on the Xbox One, we’re bringing it to the PlayStation this time as well… Fast, fluid gameplay. The shooter category is a giant category. We’re a big player in that category, but really only have about 25% of the market share.

We believe that we’re supremely well positioned in fiscal year 17, with a combination of the epic scale Battlefield and fast and fluid Titanfall to have tremendous growth in that category.”

EA Studios Executive Vice President Patrick Söderlund also expressed surprise by just how much excitement the brief Titanfall 2 teaser generated:

It’s actually something that we have in common with the movie business. With big brands like Battlefield or Titanfall and FIFA, we’ll often tease first. When you tease something, the reaction can be some times incredible frankly. And when we released this trailer online, which is a very short twenty second thing, we got a lot of really interesting questions that people loved what they thought they were seeing.

And what’s interesting, the questions you get from people seeing this are so deep and so varied that you wonder what are they seeing, “what am I missing?” because it’s only twenty seconds of basically nothing. But they get super-excited about the fact that we’ve confirmed that we’re building it, and the gamers out there love this kind of stuff.

Electronic Arts definitely seems in a position of strength in the shooter market this fall. It’ll be interesting to see if they’ll manage to capitalize on it.