Tom Clancy’s The Division Sets New Record With Biggest First Week Ever for New Franchise
Ubisoft announced today that Tom Clancy’s The Division set a new record, by having the biggest first week ever for a new franchise, grossing $330 million in its first five days on the shelves.
CEO Yves Guillemot accompanied the press release with a comment:
“The Division taking the top spot in the industry for first week sales of a new franchise is a tremendous achievement. We are very proud of our teams, and humbled by and thankful for the millions of players who are giving us their feedback and support. The Division is the latest example yet of our unique ability to deliver immersive gaming playgrounds that keeps players engaged and that they eagerly share with their friends and community.”
According to the announcement, the game is also breaking engagement records, surpassing 1.2 million peak concurrent users over the weekend. Players spent more than 100 million hours playing online on Ubisoft’s servers in the first week.
We also get a comment from Vice President of Online Services Stephanie Perotti
“On top of record breaking sales, player engagement is the highest ever for any Ubisoft title, demonstrating, among other things, that our investments in our online infrastructure and services are paying off. We are delivering an online experience that’s on par with the best in the industry, and that matches the quality and connectivity demanded by The Division and its players.”
This is the second announcement on this tone we get on The Division, the first having been about breaking records for the first day. I’m pretty confident that we’re going to get another at the end of the game’s first month.