Sega's Toshihiro Nagoshi Explains Merge Between Sega Interactive and Sega Games Coming in April 2020

Sega's Toshihiro Nagoshi also mentioned series like Persona made Sega realize they can still compete worldwide.

December 24, 2019

Sega Sammy Holdings announced on December 24 that Sega Interactive and Sega Games will be merging into one, under the name Sega, in April 2020, the start of the next fiscal year in Japan. Toshihiro Nagoshi knows this doesn’t really mean anything for us, so he explained what this is all about on December 24’s SegaNama stream.

So, the parent company is Sega Sammy Holdings, and the brand name Sega itself still exists, but there’s currently no company actually just named “Sega”. Below Sega Sammy Holdings, there is Sega Holdings, which is made up of two other companies. Sega Interactive and Sega Games.

Sega Interactive handles “Amusement Games”. This includes arcade video games but also things like UFO catchers, etc, something Sega always did. Meanwhile, Sega Games is the company developing video games for consoles, PC and smartphones. Now, these two will merge and form “Sega”.

Toshihiro Nagoshi explained how Sega never only stuck with video games, creating toys, and a ton of other content. When the times changed, they decided to separate the brand into Sega Interactive and Sega Games. That way, each one could have its own set of rules, adapted to them. However, with how the markets are changing in Japan and around the world, the company decided to merge the two back together. Nagoshi pointed out this is a big change for Sega and will allow them to make new, great content.

Toshihiro Nagoshi also spoke about how series like Persona made Sega realize that while non-Japanese studios are making awesome games, Sega still have ways to compete with them, as long as they give in their all to make great games.

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Sega Holdings will also change its name to Sega Group in April 2020.

SegaNama are monthly streams with Toshihiro Nagoshi and MCed by Ayana Tsubaki. We cover SegaNama each month on DualShockers as it has some pretty interesting tidbits at times. The full SegaNama stream is included below if you’d like to check it out. Just like last month, this month’s SegaNama also included new information regarding PS4 exclusive Yakuza: Like a Dragon, so stay tuned as we’ll cover that in a separate article soon.

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Iyane Agossah

Living near Paris, Iyane (He/Him) is the head of Japanese content at DualShockers. He speaks Japanese, has been watching anime for over 25 years, and plays Genshin Impact mainly for its story. You can reach him on Twitter at @A_iyane07.

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