Wired Productions announced they will be teaming up with Take This, Inc. to bring awareness to mental health with the sales of their game The Town of Light.
The publisher will use the digital sales generated by The Town of Light between August 16 and September 6 to help fund several services provided by Take This. 25% of each copy sold will be donated to Take This, with Wired Productions allowing digital retailers to provide the game at a 20% discount in hopes of maximizing the amount of purchases.
This promotion is the beginning of a year-long campaign to help raise awareness and bring ongoing attention to the importance of mental health. The proceeds from the campaign will help fund vital services offered by Take This, Inc, which include providing mental health education and referral resources, as well as the popular ‘AFK Rooms’ – staffed mental wellness spaces at some of the world’s most prominent video games events.
“The Town of Light, because of the themes of mental health within the game and its grounding in reality, starts the conversation,” said Leo Zullo, Managing Director, Wired Productions, “Our duty is to stand together and continue that conversation, not only to ensure that we dispel the stigma around mental health, but also to ensure that those who feel alone know that they are not, and are given the help they often desperately need. This promotion, alongside our extended campaign for awareness, form only a small part of a much greater picture, but we hope they will touch many lives.”
“The motivation behind The Town of Light has always been one of compassion”, said Luca Dalcò, Studio Head, LKA.it, “The struggles surrounding mental health affect so many of our lives day to day; to shine a light on mental illness and tell the story of those who suffered without a voice in the past was our goal. To have the opportunity to help those in the present is more than we could have hoped for.”
Russ Pitts, President, TakeThis, Inc. said, “The biggest challenge people dealing with mental health issues face is isolation and loneliness. The feeling no one will understand or can help. And a lot of people turn to video games for an escape. Seeing mental health issues addressed in true and meaningful ways in a game like The Town of Light can be a lifeline for people in need.”
The following retailers have agreed to host the game at a discount:
Additionally, GamesPlanet has agreed to donate all of their profits made off the sales of The Town of Light during the promotion.
If you’d like to know more about The Town of Light you can check out our review of the game.