Twitch Adding Ability to Buy Games Directly in Streamer-Supporting Purchase Program
The massively popular streaming platform Twitch has announced a new program that will begin selling digital games directly and supporting its streamers.
Twitch has escalated in the last several years as one of the prime places to livestream games and view gameplay from around the world, with the online platform’s latest initiative looking to establish the company as a new place to buy games from directly.
In an update on its blog, the company has announced its new “Get It On Twitch” initiative, which will open up the platform as a new place to buy digital games directly from the livestreaming platform while also supporting its numerous streamers at the same time.
Starting in spring of this year, the company will begin rolling out the ability to buy games from the service while watching livestreams, with a button below the stream giving an option to purchase the game that you are viewing (if available through Twitch), as sales will go through its parent company, Amazon. Games purchased from the platform will be available either through Twitch’s own game launcher app, or “existing services” such as Uplay.
When a title is purchased, the streamer that is playing the title (only those that are partnered) will receive a 5% share of the revenue from the game’s purchase, while purchases over $4.99 will also get users a Twitch Crate with special digital loot for the platform, such as emotes, chat badges, and more. Developers of the title will receive a 70% share of the revenue from the game’s purchase, while (presumably) the remaining shares will go to Twitch and other parties.
Purchases through streams will be available worldwide, and while current pricing is only available in USD, the company explained that “support for more currencies” will be available in the coming months. So far, developers that have been confirmed to support the feature at launch include: Ubisoft, Telltale Games, Digital Extremes, Hi Rez Studios, Double Fine Games, Fred Wood, 11Bit, Jackbox Games, tinyBuild, Raw Fury, Devolver Digital, Gambitious, Trion Worlds, Blue Mammoth Games, iNK Stories, Versus Evil, Proletariat, Paradox Interactive, Vlambeer and Campo Santo.
Twitch’s integration of its new in-platform game buying feature will be begin rolling out this spring – you can watch a new video from the company below for a breakdown of the new initiative: