Ubisoft Abandons Constantly-Connected DRM Policy
Ubisoft has confirmed in an interview with Rock Paper Shotgun that it no longer requires PC gamers to be constantly connected to the internet to play its games. Stephanie Perotta, Ubisoft’s worldwide director for online games said in the interview that “since June last year our policy for all of PC games is that we only require a one-time online activation when you first install the game, and from then you are free to play the game offline.”
Perotti went on to clarify Ubisoft’s new policy, saying:
Whenever you want to reach any online service, multiplayer, you will have to be connected, and obviously for online games you will also need to be online to play. But if you want to enjoy Assassin’s Creed III single player, you will be able to do that without being connected. And you will be able to activate the game on as many machines as you want.
This is great news for PC users and something that is long over-due. If you read the full interview, RPS ask some pretty direct questions about Ubisoft’s absurd DRM strategy and its representatives really don’t supply a logical reason for their previous decisions regarding their apparent piracy epidemic.
Instead, when questioned on the efficacy of its DRM policy and the data behind it, Ubisoft offered weak responses such as; ‘I think they are complex topics’, ‘I’m not going to comment on data’ and ‘That was an unfortunate comment’. Again, read the full interview to get a clearer picture of Ubisoft’s thought process and outlook for the future. At least the developer/publisher has begun to react to its dissatisfied customers in a positive way, even if it isn’t willing to admit that its previous policies were ultimately ineffective and counter productive.