Ubisoft Betting on Cloud-Based Gaming and Expansion into Promising Asian Markets
Ubisoft is looking to pounce on an expected 15 percent to 20 percent industry expansion by pushing emerging technologies, such as virtual reality and cloud-based gaming, and by increasing its presence in China and other Asian markets.
During its annual shareholders meeting held this past Friday, French developer and publisher Ubisoft revealed where it expects the industry to grow in the future, as well as what markets it is looking to increase its presence in.
According to Ubisoft Chief Executive Officer Yves Guillemot, the industry will expand at a rate of 15 percent to 20 percent in the next several years. To capture its share, the industry power-player plans to continue to push with more haste new technologies, such as cloud-based gaming, as well as expand into the world’s most promising market: Asia.
In addition to cloud gaming, Guillemot expects future growth to come from further advancements in artificial intelligence, virtual reality, and augmented reality.
As for expansion into new markets, in addition to Asia (especially china, where mobile games are booming), Ubisoft is also looking at the Russian market.
According to Guillemot, it isn’t covering these markets very well at the moment, but it expects China, which is its 6th biggest market currently, to steadily grow into its 2nd largest market.
Looking ahead to the more immediate future, Ubisoft has two major releases set to arrive next month: South Park: The Fractured But Whole on October 7 (PlayStation 4, Xbox One, PC) and Assassin’s Creed: Origins on October 29. (PS4, Xbox One, and PC).