Ubisoft seems to be quite confident on the ability of DLC to generate continued interests in its games, as revealed by President Yves Guillemot during the financial conference call for the latest fiscal year.
Accoring to Guillemot, extra content is also “driving players’ engagement in console and PC games,” and as an example he revealed that Assassin’s Creed Unity‘s Season Pass was seeing the strongest start in the franchise history until Ubisoft decided to release the DLC for free.
We also learn that the publishers has solid DLC plans for Tom Clancy’s Rainbow Six Siege as well. Guillemot promised that the game will “continue to live for a long time,” with new content introduced regularly.
It’s relevant to mention that the nature of the extra content was not revealed, nor we heard whether it’ll be paid or free DLC, or a mix of both.