Ubisoft Executive Director Confident Nintendo NX Will Recapture Lapsed Wii Players

By Lou Contaldi

June 15, 2016

Ubisoft made headlines this week when they announced that Just Dance 2017 official support for Nintendo NX. While the Just Dance series has always comfortably resided on Nintendo consoles, the act does mark one of the first third-party studios formally announcing a game for Nintendo’s fledgling console.

Over the last few years, Ubisoft has virtually abandoned the Wii U with Guillemot claiming that the install base needed to rise before it became a serious consideration. However, recent statements from Ubisoft EMEA’s Executive Director Alain Corre may hint that they are more confident with the NX’s ability to reel in old fans. In an interview with MVC, Corre said the following:

We have always appreciated the relationship with Nintendo, the co-creation and the fact that they are really concentrating on quality – they have fantastic brands. And they are addressing the family market in a very different way, their own way, which we appreciate. We have done a lot of products and successes with Nintendo in the past, and we believe that the NX will recapture a lot the lapsed Wii players. So we will see when they release it, but we are confident.

Though, while this show of confidence is great to see among third-party publishers, it is also worth noting that Ubisoft’s other recently announced titles — be it SteepGhost Recon Wildlands, For Honor or South Park: The Fractured But Whole — conspicuously do not mention NX.

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Lou Contaldi
@loucontaldi

Lou Contaldi specializes in both reviews and the business behind gaming. He began writing about tech and video games while getting his Juris Doctor at Hofstra University School of Law. He is maybe the only gaming journo based in Nashville, TN.

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