Development teams sometimes have to get together to brainstorm and suggest new ideas to do with their next project, but at Ubisoft, they decided to go with the strangest, and maybe most fun idea, that can cross your mind. They will build a “next-generation” theme park in Malaysia.
The theme park will be based in Kuala Lumpur, and it is set to open its gates in 2020. It’s not small either, since its size will be around 10,000-square-meter, including rides, shows and other things, all built around Ubisoft’s franchises like Assassin’s Creed and Rabbids.
Senior vice president of Ubisoft Motion Pictures, Jean de Rivières, is the leader of the project. We already saw his work when acted as a producer in the award-winning Rabbids dark ride for the Futuroscope theme park in France. He commented on what they aim to do with the theme park.
“Ubisoft’s intention for this park is to immerse people in reactive worlds where they can interact with each other and become the heroes of their own life-sized game.”
“Ubisoft will produce all digital media for the rides, and help design guests’ journey into the park to ensure the visitors’ experience is at its best.”
He continued to praise Malaysia’s tourism, and the country’s potential to have several similar projects.
“Malaysia is the second-most-visited country in Asia,” citing a 2014 report by the World Tourism Organization. “There is room for multiple projects to take root in the region and a growing middle class with an increasing income and appetite for entertainment.”
I think I might travel to Malaysia just to hop on some rides, when it opens in 2020.