Ubisoft is Going Paperless

By François Chang

April 20, 2010

We have seen some games that have already been environmentally minded with the use less plastic for game cases. Ubisoft will be taking this a step further. The company has announced that it will be taking initiative and begin a new environmentally friendly approach to distributing games. In Fall 2010, Shaun White Skateboarding will be Ubisoft’s first product to introduce the replacing of paper game manuals with in-game digital manuals. It will be going paperless for Xbox 360, PS3 and PC.

“It’s pretty cool that Ubisoft is making a conscious effort to go green with its new video game packaging,” commented Olympic Gold Medalist Shaun White. “I’m excited for my new skateboarding game to come out and stoked that it will be the very first Ubisoft game to be part of their green packaging initiatives.”

Ubisoft internal data shows that producing one ton of paper used in Ubisoft’s game manuals consumes an average of two tons of wood from 13 trees, with a net energy of 28 million BTU’s (equivalent to average heating and energy for one home/year), greenhouse gases equivalent of over 6,000 lbs of CO2, and wastewater of almost 15,000 gallons. What does that all mean? It’s better for the environment.

The switch will not only benefit the environment, but also the gamers. Gamers will get in-game manuals, which means access to game information will be must easier and not require flipping through pages. Also, since it’s going to be in a game, there’s not going to be limits (color, pages, images) which will allow better and richer manual.

“Ubisoft is often recognized for making great games, but it’s a special privilege to be the industry leader at saving trees,” said Laurent Detoc, president of Ubisoft North America. “Eco-friendly initiatives are important to the global community and introducing in-game digital manuals on Xbox 360 and PS3 is just the latest example of Ubisoft’s ongoing commitment to being a more environmentally conscious company.”

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François Chang

Working on the DualShockers staff as both an editor and community manager since late 2009, François is absolutely no stranger to the videogame industry. He is a graduate from the City College of New York, and has his Bachelor of Arts in Public Relations and Advertising. His next step is to obtain his Master's degree at the CUNY Graduate School of Journalism. Before starting his career, François has been gaming since the age of 2 with Super Mario World, and he has never looked back since. Gaming may be his profession, but it has always been his passion.

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