Today, Ubisoft unveiled its brand new logo, which it will be using going forward.
According to Ubisoft the logo change is something it has had in the pipeline for awhile, as it was looking to modernize its front-facing logo to make it more direct and simple.
Further, the new swirl is said to be “an evolution” of its existing logo, marking a new era for Ubisoft, “one with an increased focus on live and digital games as well as a player-centric approach to creating immersive worlds.”
Below, you can see the evolution of the logo dating back to the company’s founding in 1986 (Writers note: they had it right the first time).
According to Ubisoft the logo it started off with was a look inspired by the distinct visual style of the ’80s. At the time, Ubisoft was a local distributor of video games.
Nine years later, Rayman was born and Ubisoft ushered in the rainbow logo — it’s worst looking logo that somehow looks older than the 1986 logo. This logo is said to have marked the company’s shift from distributor to creator, and highlighted the fact that Ubisoft was creating mainly family-oriented content.
In 2003, the iconic swirl the company is associated with today first appeared, signaling another shift. It followed the acquisition of Red Storm and the creation of new Tom Clancy titles, marking a more mature and diversified approach. Swirls = mature.
Fast-forward to the present, and according to Ubisoft it creates “worlds.” Worlds that live as video games, comics, movies, TV shows, books, and amusement park rides. The new logo is minimalist, modern, and monochromatic and is “a window into our [Ubisoft] worlds, giving a preview of what’s to come by highlighting the artistry that goes into creating them.” The swirl and letter O are both said to be deliberately created to be reminiscent of hand-drawn shapes and represent the company’s “human qualities of enthusiasm, curiosity and the grain de folie” that it is known for (apparently).
What do you think? Yay or Nay? Personally, I like the logo — but come on…that 1986’s logo is so much better.