Ubisoft Talks Open Beta, Addresses Review Embargo for The Crew
Ubisoft’s latest entry in their official blog reveals some very big news about The Crew, including on the open beta starting tomorrow and the topic of reviews and review embargoes.
About general beta testing and the open beta:
Gamers and car enthusiasts have at least one thing in common: They both like to take things for a test drive. That’s partly why The Crew has hosted four closed betas, allowing numerous players to test out the game while the dev team gathered invaluable feedback to help make the experience even better. Many of you already had a chance to hit the road, test out the gameplay – and are eager to jump back in. We look forward to many more of you trying us out on Xbox One or PlayStation 4 in the open beta starting tomorrow. We can’t wait to see the rest of you again this December.
Concerning reviews and the embargo policy for The Crew:
We also know that many of you will be eager to turn to experts for their professional advice. You want to read how the pros feel after their carefully considered road tests of The Crew. While we totally understand (hey, we read reviews, too!), The Crew was built from the beginning to be a living playground full of driving fans, so it’s only possible to assess our game in its entirety with other real players in the world. And by other, we mean thousands and thousands and thousands of players – something that can’t be simulated with a handful of devs playing alongside the press.
For this very reason, The Crew will be available to media to begin their reviews when the game launches on December 2. There will be absolutely no embargo on any type of coverage once the game is available for sale. While we fully anticipate that you might see some reviews immediately at launch – largely built around the preview sessions we facilitated during the past months or the limited content of the closed and open betas – they won’t be based on optimal conditions or reflect the finished game. We sincerely hope everyone will take the time to customize their ride as they progress through all five regions, explore every corner of the map solo and with friends, dive into our competitive and cooperative mechanics, race to the end of the main campaign, choose a Faction and compete with your crew in Factions Wars, and so much more.
While reviewers should spend enough time with the game to properly extrapolate on every feature in a review, it’s also the job of the publisher to make sure that reviewers have adequate time to become that knowledgeable in the first place. Of course, buyers need to have neutral and accurate information available to them before and at launch to make better purchasing decisions.
This makes the above scenario Ubisoft quite interesting, as the various closed betas and the upcoming open beta provided reviewers and consumers with valuable information on the game, but naturally that doesn’t compare to impressions from the full game.
What’s your take on this?