Ubisoft’s Strategy “Is Paying Off Handsomely;” Uplay Members Increase by 54% in 2014

on May 12, 2015 2:01 PM

During the financial conference call for the latest fiscal year, Ubisoft President Yves Guillemot commented about the results of the company’s strategy, and announced the results for the online service Uplay for last year.

In summary, ubisoft’s strategy of positioning early on new gen, of building its communities and its digital capacities, and of delivering massive systemic open world games, is paying off handsomely.

The company’s online service did better than many might have expected, with the number of members increased by 54% in 2014. Guillemot also mentioned that “engagement is stronger than ever,” with uplay Uplay rewards collections up 100% compared to 2013.

 /  Executive News Editor
Hailing from sunny (not as much as people think) Italy and long standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality) and MMORPGs are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans of the flight simulator genre on Earth.