Ubisoft’s The Crew Priced at an Outrageous 100 Euros for PS4 and Xbox One by European GameStop Branches

on March 2, 2014 8:21 AM

We still don’t have a firm release date for Ubisoft’s upcoming open world racing game The Crew, but a few GameStop branches in Europe definitely seem to have a weird pricing for it.

GameStop Germany’s website lists the Xbox One and PS4 versions of the game for €100.77. GameStop Italy doesn’t list the next gen console versions of the game yet, but stores are already showcasing the pre-order cases at€100.98, as I personally verified, and as you can check with the picture at the bottom of this post. GameStop Switzerland has the game listed for CHF 120.77, that translates to €99.51.

As a reference, 100 Euros translate to $138. Strangely enough other GameStop branches and other retailers (including Ubosoft’s own uPlay) list the game at more acceptable prices, usually around €70. What’s worse is that both the German and the Italian branches of the giant retailer are already accepting pre-orders at the inflated price.

While it’d be easy to chalk this as a simple mistake, or as a placeholder price, it’s hard to understand why GameStop would have repeated it over three different nations (but with slightly different prices), since the pricing systems for different nations are separate, and why no one would have noticed the mistake while posting the price in a different currency for Switzerland.

In addition to that, no other game, to my knowlege, has been listed with this kind of outrageous price by the retailer for its standard editions. Ubisoft’s own Watch_Dogs, for instance,  is priced at the usual €69.99.

We reached out to both Ubisoft and GameStop seeking a clarification on the pricing, and we’ll let you know if we receive any relevant information.



 /  Executive News Editor
Hailing from sunny (not as much as people think) Italy and long standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality) and MMORPGs are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans of the flight simulator genre on Earth.