Developer Dontnod Entertainment -- the developer behind Life is Strange -- and publisher Focus Home Interactive have released a new cinematic trailer for their upcoming action RPG Vampyr.

The new trailer depicts the legends and tales of its mysterious protagonist, Dr Jonathan Reid. Set in 1918 London during a deadly bout of the Spanish Flu that has decimated the streets and alleys of London, Dr Reid awakes having arrived home from serving in the Great War with a deathly new ailment: vampirism. Being a doctor, Reid considers his affliction another disease, and something that he will just have to live with as he tries to continue his life as a doctor, and help those stricken with flu.

One of the game's core concepts is the duality between being a vampire and a doctor that Reid has to struggle with. In the game, every citizen killed will affect London's safety. From shop closures to missing kin, the act of killing is unavoidable, but who you kill, and how, is in your hands completely. Every civilian can be killed or saved -- and each has their own name, back story, and daily lives. The struggle of the player is whether or not you shrug off this ghoulish reputation, or lay waste to London's already troubled streets.

Vampyr is set to release sometime in 2017 for PS4, Xbox One, and PC. Below, you can check out the new trailer as well as some screenshots: