Video Game Hardware Sales Suffer Another Poor Month in September 2016 NPD Report

on October 21, 2016 11:07 AM

Yesterday, The NPD Group released its monthly sales report for September 2016 in the United States, revealing another decline in hardware sales.

Hardware sales in September 2016 ($243.3 million) fell 25 percent from Setpember 2015’s $311.7 million.

According to NPD analyst Sam Naji, the new slim iterations of the PS4 and Xbox One failed to really invigorate hardware sales.

“The release of the PS4 Slim and the second month of the Xbox One S was not enough to stimulate total hardware spending.”

Part of the decline can partially be contributed to the fact that both Sony’s and Microsoft’s systems are substantially less expensive than they were in 2015 (bar the Xbox One S).

As previously revealed, Xbox One outsold the PlayStation 4 even though Sony had the new slim version of its home console debut. According to Naji, it accounted for well over a fourth of the units sold.

“The Xbox One brand was the best-selling hardware for the month and accounted for 37 percent of all hardware units sold. This was not enough to counter a revenue decline in total hardware.

Meanwhile, odd man out Nintendo saw some growth for the month, largely thanks to Pokémon Go

“The 3DS experienced its fourth consecutive month of increased hardware unit sales compared to last year,” explained Naji. “Since the release of Pokémon Go, back in July 2016, the 3DS has experienced a resurgence in hardware spending.”

And that’s all she wrote folks. See you at next month’s NPD.

 /  Assignments Editor & News Editor
Tyler Fischer is the Assignments Editor and News Editor at DualShockers. He specializes in writing breaking news, managing assignments, and organization. Born and raised in New York, Tyler studies journalism and public relations at SUNY New Paltz. In his free time he enjoys playing and watching soccer, getting lost in game lore, and writing comedy scripts.