Watch_Dogs 2 Had “Soft” Launch, but Ubisoft Is Confident in Long-Term Sales; NPD Data “Skewed View”
Ubisoft admits that Watch_Dogs 2 had a "soft" launch, but momentum has been improving, giving the publisher confidence in the long-term.
During Ubisoft’s quarterly financial conference call, Chief Financial Officer Alain Martinez admitted that Watch_Dogs 2 had a “soft” launch.
That said, he continued by mentioning that thanks to word of mouth, sales performance has been improving week after week, and the momentum since Christmas is positive, and in line with the sales of Far Cry 4, which is one of Ubisoft’s “strongest long-term seller.”
Martinez also explained that thanks to the recent free trial, additional content and regular community events, the publishers feels “confident about Watch_Dogs 2‘s long-term sales potential.”
Due to solid Metacritic and user scores, the company is “pleased” with the global reception of the game, which is “key for the franchise’s long-term growth.”
Interestingly, the game has a strong momentum in the Asia-Pacific and Middle East, and performed better in EMEA than in the US. Martinez clarified that as a consequence of that, NPD data provided a “skewed view” of Watch_Dogs 2’s true competitive position.
It’s certainly interesting to hear Ubisoft mentioning a “long-term growth” for the franchise, that certainly seems to imply that there is more to come.
As you possibly read in my full review, I certainly enjoyed the game, so I won’t say more to another possible hacking adventure.
Watch_Dogs 2 is currently available for PS4, Xbox One and PC.