Watch how Sony Turned a Metro Station in Paris into a Giant PS4 Ad
Marketing often involves repeating the same message over and over, and the good folks at Sony Computer Entertainment France must definitely agree with that concept, because they brought it to extreme levels at the Porte de Versailles Metro station in Paris.
Porte de Versailles is the Metro station closest to Paris Games Week, and the house of PlayStation “marked its territory” by renting every available ad space in the whole station, with the exclusion of a single one, that was mysteriously left out from the blue onslaught, displaying a Bricolex ad.
The result is actually rather impressive. No matter where you look, there are multiple PS4 ads, combined with PlayStation branded Call of Duty: Black Ops III ads.
If you don’t believe me, just check out the quick and dirty video below.