Watch Sony and Sega Scare the Crap Out of a Bunch of Japanese Guys, with a Sweet Ending

Watch Sony and Sega Scare the Crap Out of a Bunch of Japanese Guys, with a Sweet Ending

One of the major fears for Japanese young men is not receiving any Valentine chocolate on February 14th. That’s probably more terrifying than being grabbed by a pair of scary-looking Yakuza in Shinjuku square, and then dragged to a bunch of even scarier-looking guys that start bowing Yakuza-style and shouting “Otsukaresamadesu!” (Thank you for your hard work) to the top of their lungs, in the traditional way of greeting a Yakuza boss.

In the videos below, you can see what happens when the two things are combined in a promotional event for Yakuza: Kiwami held by Sony and Sega in Shinjuku, Tokyo.

Suffice to say, it’s pretty hilarious to watch.