Today's episode of the Ellen Show featured Nintendo's own Wii U system--specifically the console was featured in a massive promotion and gieaway.

The Wii U Skylanders bundle was the final giveaway item on Ellen's list and received quite a bit of attention, not only from the studio audience that received the bundle for free but from a viewership of more than 4.4 million daily. This kind of promotion was well executed and is precisely the kind of advertising that Nintendo needs for their system right now.

You can view the entire clip below.