World of Warcraft’s Cenarion Hatchling Raises Nearly Two Million Dollars for Japan Disaster Relief

Say what you will about item shops for MMOs, buying vanity items and spending your hard-earned money on virtual goods – Blizzard did a good thing here. The Cenarion Hatchling vanity pet went up on the Blizzard Store in May, and Blizzard dedicated 100% of profits from the sale of the $10 pet through the end of July to the Japan disaster relief effort.

First off, that is a lot of pets sold – $1.9 million worth at $10 each (that’s 190,000 pets sold, for those keeping track). Secondly, this is completely awesome and showcases a great way to use item stores in MMOs. Granted, Blizzard isn’t the only MMO developer to do something like this, but they are the biggest, and with that comes a greater number of willing participants handing them $10 bills. That all adds up to a great use of hard earned money, even if it did mean you had to go without Starbucks for a day or two.

Have something to tell us about this article?
Let us know
Chad Awkerman

Chad joined the DualShockers staff in mid 2009 and since then has put much of his time into covering RPGs, with a focus on the Japanese side of the genre, from the obscure to the mainstream. He's a huge fan of iconic games like Secret of Mana, Final Fantasy VI and Persona 4 yet enjoys the smaller niche titles, as well. In his spare time he enjoys experiencing new beer, new foods and keeping up with just about every sci-fi show on television. He's married to an intelligent, beautiful Southern Belle who keeps his life interesting with witty banter and spicy Cajun cooking.

Read more of Chad's articles

Video Trailers

Mario + Rabbids Sparks of Hope: Cinematic World Premiere Trailer
Eldest Souls - Animated Story Trailer

Got a tip?

Let us know