World of Warcraft’s Cenarion Hatchling Raises Nearly Two Million Dollars for Japan Disaster Relief

World of Warcraft’s Cenarion Hatchling Raises Nearly Two Million Dollars for Japan Disaster Relief

Say what you will about item shops for MMOs, buying vanity items and spending your hard-earned money on virtual goods – Blizzard did a good thing here. The Cenarion Hatchling vanity pet went up on the Blizzard Store in May, and Blizzard dedicated 100% of profits from the sale of the $10 pet through the end of July to the Japan disaster relief effort.

First off, that is a lot of pets sold – $1.9 million worth at $10 each (that’s 190,000 pets sold, for those keeping track). Secondly, this is completely awesome and showcases a great way to use item stores in MMOs. Granted, Blizzard isn’t the only MMO developer to do something like this, but they are the biggest, and with that comes a greater number of willing participants handing them $10 bills. That all adds up to a great use of hard earned money, even if it did mean you had to go without Starbucks for a day or two.