World of Warcraft Bleeds Another Million
The population of World of Warcraft has been in a gradual but steady decline for a while now, and while the latest earnings report coming from Activision Blizzard announced better overal results than expected, the news for the “king” of MMORPGs aren’t that rose tinted.
In May the company announced that the game had 10.2 million subscribers, and now that number dwindled to 9.1 million (as of June the 30th), marking the worst loss of players in the game’s history for such a short period of time.
While the game is still radically ahead of any other pay to play competitor, the inertia that seemed to fuel its growth, or at least its staying afloat in an increasingly competitive market seems to be gradually running out.
We’ll have to see if the incoming kung fu pandas will manage to cauterize the wound, but one could say that having to turn an April fool into an expansion, kind of shows that one is running out of ideas.