World of Warcraft Loses Another 1.3 Million Subscribers in Three Months, Remains a Priority for Activision Blizzard
Activision Blizzard just posted its quarterly financial report for the first three months of 2013, and things don’t look too bright for the king of the hill of MMORPGs.
According to the report the World of Warcraft had 8.3 million subscribers as of March the 31st. That’s definitely a lot of people, but as of December the 31st the game could count on 9,6 million players. That’s a sizable loss of 1.3 million subscribers in three months, not so long after the release of the latest expansion Mists of Pandaria.
Despite the loss the report specifies that new content for World of Warcraft remains a key priority for the company during 2013, showing that Activision didn’t yet lose faith in its ten ton money-printing gorilla, while the development of Blizzard’s new MMO (codenamed Titan) remains a long term focus.
Before you rush out of the door screaming “The king is dead!” you may want to consider that World of Wacraft still has an enormous buffer of players that make it very profitable, so while the king is wounded and bleeding quite profusely, he’s very far from dead.
Competition in the MMORPG market is becoming more and more fierce, and many are obviously starting to get tired of the aging world of Azeroth, but I’m quite sure we’re still very far from seeing a new king sitting on the throne.