World of Warcraft Will Get an Italian Localization

By Giuseppe Nelva

February 26, 2012

Blizzard Entertainment announced that the company is in the process of developing a fully localized Italian version of World of Warcraft, adding another language to the currently available  English, German, European and Latin American Spanish, French, Russian, Brazilian Portuguese, Simplified and Traditional Chinese and Korean.

Italian players will also benefit from Blizzard’s customer service in their native language, including in-game support as well as phone and web support. The World of Warcraft community site and forums will also be translated in Italian, and  World of Warcraft servers dedicated to the Italian community will be made available.

Blizzard’s CEO Mike Morhaime said:

One of our primary goals for  World of Warcraft is to make sure it’s accessible to as wide an audience as possible around the world. With the upcoming Italian localization, we’re pleased that we’ll be able to provide a customized version of the game – as well as customer service and the community website – for Italian-speaking players. We also look forward to welcoming Italian speakers throughout Europe who will be trying  World of Warcraft for the first time.

Blizzard seems to be on a quest to find new players in order to recoup the recent downward trends in total subscribers. Here in Italy there is a dangerously high percentage of of people that can’t read English easily, so this may actually prove a successful tactic.

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Giuseppe Nelva

Hailing from sunny (not as much as people think) Italy and long standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality) and MMORPGs are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans of the flight simulator genre on Earth.

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