During the MKM Partners Entertainment, Leisure and Internet Conference, Take-Two Interactive Software Chief Executive Officer Strauss Zelnick talked about the past, present and future of the WWE 2K franchise.
Zelnick mentioned that between 2007 and 2009, the WWE series sold about six million units a year, when Take-Two took it over from THQ, it sold in the two million range. Now it’s selling in the three million range and WWE 2K17 will show a further increase year-on-year. It’s a profitable business and the publisher is proud of it.
That said, the company had “some wood to chop” on the development side, and is working on it with the developers at Yuke’s, which are good partners. The more they can cross-pollinate their work with that of Visual Concepts, the better.
Zelnick concluded mentioning that he feels that there is a lot of opportunity in the WWE franchise, but it’s important to continue to push on quality.
“So I think that there is a lot of opportunity with WWE, because as you say, the business is a great business, and the fans are really avid, and the title is much better than it was, and the marketing is much better than it was. So I think there’s a lot of opportunity with WWE… I do think think we need to continue to push on the quality side.”