No one can argue that the Halo franchise has been around for a long time, symbolizing the Xbox brand. Microsoft’s Xbox Division Head Phil Spencer believes that it has the potential to last another 20 years.
The idea of annualising Halo has been put to the table a couple of times before, but Spencer isn’t really supporting that idea, since he sees that there is a connection between the players and the characters. This is something which not many first-person shooters have.
“Halo is somewhat unique to [other shooters] that we were talking about in that it has such a heavy character and story base to it. I think it’s one of the real strengths of the franchise. People know the characters’ names in the franchise.”
“They know who Master Chief is. They know who Cortana is. It’s not always true of other shooting franchises that you have that same connection to the characters in the story, and that there’s a consistency and a connective tissue between the games.”
He said that his refusal to annualise the titles is because he doesn’t “want to overplay or overuse the franchise,” and that Halo has the ability to last a long time like the Star Wars and Spider-Man franchises.
“I don’t want to overplay or overuse the franchise. It’s a franchise and an IP I expect to be around 20 years from now, much the same way Star Wars and Spider-Man and other things are.
“I think it has the weight that it can support that, but I think that the franchise then needs to be managed in a way that doesn’t burn it out.”
Halo 5 Guardians releases on October 27 exclusively for the Xbox One.