Xbox Celebrates Landing by Branding the Moon; Argues that “Everyone” Says Xbox One has the Best Exclusives (UPDATED)
Looks like the marketing team at Xbox switched gears lately and the promotion for the Xbox One has intensified by quite a lot. Not only they released a quite powerful trailer today, but the official Twitter account is also doing some serious pushing.
Yesteday was the anniversary of the first, historical moon landing, and the folks at Xbox found it appropriate to celebrate by adding a new mark to our beloved satellite.
— Xbox (@Xbox) July 20, 2014
Today they pushed a bit further on the bravado, by arguing that they aren’t the ones saying that Xbox One has the best exclusives, but “everyone else” is. That’s what you’d call “fighting words.”
Whether we agree or not with the notion (I’m sure some will, some won’t. Personally I think Xbox One has some great exclusives and I’m really itching to play most of them, but whether they’re the best or not is mostly a matter of taste), it’s kind of funny to see three multiplatform games touted in a post about exclusives.
Update: The tweet boasting the best exclusives has just been deleted. Evidently the folks at Xbox realized it included games that weren’t exclusive, or maybe they noticed that the claim about “everyone” saying that Xbox One has the best exclusives went a little too far with the fighting words. Luckily, we still have a screenshot to immortalize the now deleted tweet.
Incidentally, the UK Branch of the company is being quite a lot milder, and is offering a chance to win a trip to Gamescom. All you have to do is to follow the instructions in the tweet below. Might as well give it a try. Gamescom is a great event to visit (when you’re not trying to cover the whole show for a website all by yourself, but that’s an entirely different story).
— Xbox UK (@xboxuk) July 18, 2014