Xbox Cleverly Advertises Destiny Without Actually Advertising Destiny

Xbox Cleverly Advertises Destiny Without Actually Advertising Destiny

It appears that the creative team at Xbox UK had an awesome brainstorm  session when they had to think of a way to run a campaign for a game they don’t officially have a campaign for. Destiny (at least in the UK) can only be marketed exclusively by Sony, but that didn’t stop Microsoft from creating a faux fragrance of the same name and thanking potential customers for “smelling that something was up.”

While Destiny can only be marketed by Sony for now, the title will release for PS4, Xbox One, PS3, and Xbox 360 on September 9th.