Xbox Cleverly Advertises Destiny Without Actually Advertising Destiny

By Joel Taveras

September 5, 2014

It appears that the creative team at Xbox UK had an awesome brainstorm  session when they had to think of a way to run a campaign for a game they don’t officially have a campaign for. Destiny (at least in the UK) can only be marketed exclusively by Sony, but that didn’t stop Microsoft from creating a faux fragrance of the same name and thanking potential customers for “smelling that something was up.”

While Destiny can only be marketed by Sony for now, the title will release for PS4, Xbox One, PS3, and Xbox 360 on September 9th.

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Joel Taveras

Joel Taveras is one of the founding members of DualShockers. He hails from New York City where he lives with his wife and two sons. During his tenure with the site, he's held every position from news writer to community manager to editor in chief. Currently he manages the behind the scenes and day-to-day operations at the publication.

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