Xbox Japan Marketing Manager Talks Xbox One in Japan, Exclusive Lineup, Scalebound and More

on September 29, 2015 12:42 PM

Masashi Inoue is a man with a challenging job. As the manager in charge of the marketing of the Xbox One in Japan, he has to push a product in a very difficult market.

Yet, successful events like Xbox Fanfest in Tokyo show that Microsoft is still determined to bring its platform and games to its fans in Japan.

At the event, I had a chance to chat with Inoue-san, and asked him about the future strategy for Xbox One’s promotion in the archipelago of the rising sun.

Of course, the conversation could not avoid the ele… ahem… the dragon in the room, so we also talked about Scalebound, and Inoue-san is very confident about its potential for pushing the console in the country and worldwide.

You can check out the full interview below.


 /  Executive News Editor
Hailing from sunny (not as much as people think) Italy and long standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality) and MMORPGs are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans of the flight simulator genre on Earth.